Burgan Bank Logo Redesign
After a relatively long-running teaser, I’m disappointed with the revealer; Burgan Bank’s new identity. I even thought it was a teaser for a new hospital in town (that picture of a pregnant woman was kind of misleading).
Burgan Bank’s logo has been pretty much the same since their establishment back in the seventies. With only little modernization retouches here and there every few years depending on the mood of the marketing team.
This is the most disgusting redesign I have seen in a while.
I can see the arabic “ba” letter (with the orange dot) but where is the “b”. I have a crazy theory, hear me out; I think there is a “b” but it’s kinda hidden.
The icon is a blue 3d ribbon spinning around and the continuation of it that makes the rest of the b is to be realized by the viewer. The only clue they have there is the sharp cut in the dark blue part. Also the gradual change in color is another clue; dark blue, light blue then white (which is stupid because the background color is white as well and not so stupid because, well, it isn’t really there).
Sometimes there’s a very thin line between stupid and genius. I’m not sure exactly what I think of the logo, I’m still somehow disappointed.
Wiki: Gestalt Theory
December 6th, 2007 12:20
[...] seen in a while.” [Link] Patrick: “Why? But why?!” [Link] Print Email Dec 6,2007 [...]
December 6th, 2007 13:06
Its one of the worst corporate logos seen!…
December 6th, 2007 23:50
hate it!
December 7th, 2007 01:16
TOTALLY agree, the funny thing it got my attention just to day at the traffic light..my face was like ” what the hell?! really?!” then came the “face comment” again, “pretty bad..”I have experience in Marketing consultancy and I still believe that there is no marketing agency in Kuwait that is totally Fabulous, BUT P&A still score as the best in playing with words thats creative, other than that NADA.Any marketing agency out there in Kuwait needs another Marketing agency and your creativity to DESIGN your stuff for you and THEN you go and PAY for your creativity..way to go! Any clue who’s designed the Burgan Bank Logo?
December 7th, 2007 10:42
I kinnda like it
December 8th, 2007 02:08
صراØØ© عن جد شعار Ùاشل ولا مخلينه
على القديم Ø£Øسن وبعدين مو المÙروض يكون
Øر٠البي كبتل مو سموووول
يردونه على القديم اØسن
December 9th, 2007 10:44
The new brand for Burgan Bank employs a ring, symbolising partnership and trust as their brand essence. The symbol reflects the new values of the bank in aspiring to become the preferred financial partner… The ring transforms to an Arabic ‘Baa’ and the sun dot emphasises a strength of commitment to Arabic customers and to the region, with a new warmth that the previous brand lacked. The old English ‘B’ lacked geographic relevance and had very little by way of brand value standing behind it. I liked your interpretation of an invisible English ‘B’, but it was not actually designed to be there!
You guessed it. We designed it, responsible as part of a team that also created the new branches and interiors. We are an agency in Bahrain, working in association with a London based architecture firm. We also designed the new BBK identity and Commercialbank of Qatar as well.
Glad to see our work is talked about – if nothing else, it’s always good to hear feedback.
December 11th, 2007 15:04
I am disappointed two. The old logo was nice. I cant see the B in English neither + in Arabic, I first read BURMTAN, cus the 2 dots are not above the ‘QAF’ But since we are familiar with the name we get it as BURGAN directly but if anyone who does not know the name or bank, they might read it BURMTAN.
January 7th, 2008 14:00
well, i believe its really a waste of money & effort by the burgan team. we all know the amount of money they invested to make “B” crease in the consumers mind, now, they have to go all the way again to establish this brand logo. while other competitors focus on taking the service to a new high.
wake up mr B !!!
January 27th, 2008 16:02
I think it was a nice attempt to create a logo and the logo looks nice, but not for a bank or a financial institution. Especially Burgan. Artistically speaking, There is a lot of thought process put into the logo. My regards to the creative team behind it!
I do hate the slogan though, it’s a rip off from another bank (also here in Kuwait)
February 8th, 2008 01:10
OH my GOD , its not me then :p i thought i am the one who understand the ad. ! i thought it is the third telecom company , cause the ad show people talking on the phone
and the logo i never understand it till now .. when u explain that they mean the arabic letter ba and by the way i like the one u did .. it is much better than the one they use