Limited DJ Cash Money Sneakers In Kuwait

My friends at Foot Locker Kuwait have always kept me in touch with their recent arrivals but few days ago we met for a dinner where they showed me a collection that not only introduced new design elements from the brands they sell but also is introducing a new strategy to restore some of the classic values that Foot Locker was built on.

They realize they cater to people who appreciate sneakers and adore them but also want to be unique and have a pair that reflect their individuality. So they actually started bringing extremely limited edition sneakers. We are talking about pairs you could only find 16 of in the middle east. I know Footlocker has stores in Kuwait (Marina, Avenues), Qatar and the UAE, I’m quite sure they have plans to open a few more stores.

Imagine this, you can actually get a pair of sneakers and rest assured no one will be wearing a similar pair or say “Oh my brother got a pair just like those”. Individualistic and unique people would appreciate this approach, I know I did. I saw the price tags on those and it’s seriously nothing a genuine sneaker lover wouldn’t afford.

I was given this pair of Puma Sneakers that really caught my attention. I love green and nothing can be greener than green itself; cash ladies and gentlemen or DJ Cash Money (legendary hip-hop DJ and DMC champion) to be specific.

It’s scary, the colors almost go with colors of the blog.

Read the full press release (after the jump) to have a better idea

Foot Locker and Puma celebrate YO! MTV Raps with special limited edition sneaker

Let’s face it; rap hasn’t been the same since YO! MTV Raps was taken off the air. The rhymes, the flavour, the lyrics, the beats, and of course, the style, were all iconic. It was more about the art, and less about the bling. Among others, Doug E. Fresh and DJ Cash Money, fathered the Golden Age of Hip-Hop.

Foot Locker and PUMA will honour these two artists and YO! MTV Raps with a collection of fresh sneakers in typical PUMA style launching exclusively in Foot Locker 24 pairs of Doug E. Fresh and 24 DJ Cash Money in all middle east. Using the signature PUMA suede silhouette – a style embraced by hip-hop and street culture in the 70’s, 80’s and early 90’s – Foot Locker and PUMA have created two exclusive styles specific in each artist, Doug E. Fresh and DJ Cash Money. True to the sneaker culture of the time, each sneaker demand attention with eye-catching colours, the famed YO! logo on the tongue and the heel, and unique call outs to each artist.

The exclusive to Foot Locker Doug E. Fresh sneaker takes inspiration from the song “All the Way to Heaven” by Doug E. Fresh. The song title appears on the sock liner, with gray and blue clouds covering the body of the Suede. The sneaker also features a patent lather PUMA from stripe with baby blue stitching, the YO! Logo on the tongue and the heel, the special YO! Shoe lace, and “Doug E” on the right tongue, and “Fresh” on the left.

DJ Cash Money is arguably the world’s most successful DJ. From Philadelphia, this turntable legend’s unique style has earned him Billboard charting singles and a place in the DMC-Technics Hall of Frame. Fitting to his name the exclusive to Foot Locker Suede’s are covered with dollar signs, accented with a hunter green patent leather PUMA from stripe, green laces, and “DJ Cash” on the right tongue, and “Money” on the left.

This entry was posted on Monday, March 24th, 2008 at 9:24 am and is filed under Design, Music. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.